Which fashion label is known for its iconic plaid pattern?



Welcome to the vibrant world of fashion, where every stitch tells a story and each pattern holds an identity. In this realm, one pattern stands out, iconic and recognisable — a distinctive plaid that has become synonymous with a particular fashion label. But which fashion label is known for its iconic plaid pattern? This question leads us to an exploration of the British luxury fashion house, Burberry.

Burberry’s plaid pattern, also known as the “Burberry check”, has become a symbol of luxury and timeless elegance. It’s a pattern that resonates deeply with fashion enthusiasts and has been embraced by celebrities and common folks alike. In this blog post, we will delve deep into the journey of this iconic pattern, tracing its roots, understanding its design, and exploring its impact on the fashion industry and beyond.

Let’s embark on this sartorial adventure and discover why Burberry’s plaid pattern has become such an enduring and influential element in the world of fashion.

The History of Plaid Pattern in Fashion

Plaid, a pattern that’s as old as the hills, has a rich and varied history. Originating in the tartans of Scotland, plaid has been a part of clothing for centuries. The word ‘plaid’ itself comes from the Gaelic term ‘plaide’, which means blanket, and was used to describe the heavy cloaks worn by the Scots against harsh weather.

In its original form, each Scottish clan had its own unique tartan pattern, and these patterns were deeply symbolic, representing clan identities. To the clans of Scotland, the patterns weren’t just designs; they were a badge of honor, a symbol of belonging.

Scottish ClanTartan Pattern
Clan StewartRed and yellow checks with a blue overcheck
Clan MacDonaldRed and green checks with a blue overcheck
Clan CampbellBlue and green checks with a black overcheck

Over time, these tartan patterns evolved into what we now know as plaid. The pattern crossed the borders of Scotland and started making its way into mainstream fashion in the 19th century, especially after Queen Victoria and Prince Albert made Balmoral Castle their Scottish home and started wearing tartan.

“Plaid, like any good design, has both a history and a life. It has journeyed through time, evolving and adapting, always staying relevant.” – Fashion Historian, Valerie Steele.

As plaid entered into the realm of fashion, it lost its clan-specific significance but gained a new identity — one that is versatile, classic, and popular across cultures. Plaid made its mark in every area of fashion, from casual flannel shirts to high-end runway designs. But no fashion label has owned the plaid pattern quite like Burberry has.

The Iconic Plaid Pattern and its Association with a Specific Fashion Label

The fashion label that has become synonymous with the iconic plaid pattern is none other than Burberry. Founded in 1856 by Thomas Burberry, the brand initially focused on outdoor attire, most notably inventing the gabardine fabric which was used to make trench coats for soldiers in World War I.

However, it wasn’t until the 1920s that the Burberry Check, the iconic plaid pattern we associate with the brand today, came into existence. Originally, this distinctive pattern was used as a lining for the Burberry trench coats. The check, composed of a base color of camel, with black, red, and white stripes intersecting, quickly gained recognition and popularity.

ColorSignificance in Burberry Check
CamelBase color representing warmth and luxury
BlackRepresents the strength and durability of the brand
RedAdds a pop of vibrance to the design
WhiteSymbolizes purity and simplicity

Burberry’s decision to use this pattern as a lining was innovative at the time. It added an element of surprise to the trench coat, making it as beautiful inside as it was on the outside. The Burberry Check became so popular that it started to appear not just as a lining, but on the outer surface of products as well, including umbrellas, scarves, and handbags.

“Burberry’s iconic check pattern is a symbol of heritage and craftsmanship. It’s more than just a design; it tells the story of the brand.” – Fashion Critic, Suzy Menkes.

From its humble beginnings as a lining fabric, Burberry’s plaid pattern has taken center stage, becoming a symbol of the brand’s identity and heritage. In the next section, we will delve deeper into understanding this iconic pattern.

Understanding Burberry’s Iconic Plaid Pattern

The Burberry Check, or the Burberry Plaid as it is often called, is a pattern that is instantly recognizable. It has an understated elegance and a timeless appeal that transcends seasonal trends.

Composed of horizontal and vertical stripes of equal width crossing each other to form a consistent pattern of squares and rectangles, the Burberry Check has a distinctive color scheme. The base color is a warm shade of camel, which is crisscrossed by black and white stripes of equal width. Running through these stripes are thinner lines of red, adding a pop of color to the otherwise neutral palette.

ElementDescription in Burberry Check
Base ColorCamel
StripesBlack and white of equal width
Accent LinesThin red lines

The design of the Burberry Check is simple, yet striking. It’s a pattern that is easy to spot, but difficult to replicate accurately. This has made it a coveted design and a popular choice for counterfeiters, leading Burberry to fight numerous legal battles to protect its iconic pattern.

The Burberry Check represents more than just a visual element; it holds a significant place in the brand’s history and identity. It’s a symbol of Burberry’s commitment to quality, craftsmanship, and timeless style.

“Burberry’s check pattern is not just a design; it’s a piece of the brand’s soul. It carries the weight of the brand’s history and stands for its unwavering commitment to quality.” – Fashion Designer, Marc Jacobs.

The Impact of Burberry’s Plaid Pattern on the Fashion Industry

Burberry’s iconic plaid pattern has had a profound impact on the fashion industry. It has not only become a symbol of the brand but has also shaped our perception of luxury fashion.

Firstly, the Burberry Check has set a standard for other brands in terms of creating a signature pattern. Many luxury fashion houses have followed suit, creating distinctive patterns that serve as a visual representation of their brand identity.

Secondly, the Burberry Check has blurred the lines between high fashion and streetwear. While it was initially associated with the British upper class, it has been embraced by a wide range of consumers, from celebrities to the general public. This has led to the democratization of luxury fashion, making it more accessible to a broader audience.

Standard for Signature PatternsInspired other brands to create unique patterns that represent their identity
Democratization of Luxury FashionMade high-end fashion more accessible to a wider audience

Finally, the Burberry Check has proven that a simple design can have a lasting impact. Despite its simplicity, the check pattern has remained relevant for nearly a century, demonstrating that timeless design trumps fleeting trends.

“The power of the Burberry Check lies in its simplicity and endurance. It’s a testament to the fact that great design is timeless.” – Fashion Editor, Anna Wintour.

Consumer Perception of Burberry’s Iconic Plaid Pattern

Burberry’s iconic plaid pattern, also known as the ‘Burberry Check,’ is one of the most recognized designs in the world of luxury fashion. Over the years, it has become an emblem of the brand, representing its long-standing tradition of quality and style. However, the consumer perception of this pattern has evolved significantly over time, influenced by a variety of factors including changes in fashion trends, brand positioning, and cultural shifts.

Classic Sophistication and Quality

Originally introduced as a lining for their trench coats in the 1920s, the Burberry Check quickly became synonymous with the brand’s commitment to quality and craftsmanship. The pattern was associated with a sense of classic British sophistication, appealing to consumers who valued timeless elegance and durability.

A Symbol of Status

As the Burberry brand rose to prominence in the luxury market, so did its iconic plaid pattern. It became a status symbol, adorning not just clothing but a wide range of accessories such as scarves, bags, and umbrellas. Owning a Burberry item, especially those featuring the distinctive check, signified a certain level of affluence and taste, further enhancing its appeal to high-end consumers.

The Challenge of Overexposure

In the late 1990s and early 2000s, the Burberry Check faced a period of overexposure. The pattern was replicated widely by counterfeiters, leading to a market saturation that threatened to dilute the brand’s exclusivity. Additionally, it became associated with ‘chav culture’ in the UK – a pejorative term used to describe a certain stereotype of working-class youth. This led to a temporary shift in consumer perception, with some viewing the Burberry Check as less desirable.

Rebranding and Revitalization

Recognizing the need to protect its brand image, Burberry embarked on a strategic rebranding initiative in the mid-2000s. This included limiting the use of the check pattern to less visible parts of their products and focusing more on high-fashion collections. The brand also collaborated with notable fashion influencers and celebrities to restore its image of luxury and exclusivity. These efforts proved successful, with consumer perception of the Burberry Check reverting back to positive.

Modern Perception

Today, the Burberry Check is once again viewed as a symbol of luxury, elegance, and timeless style. The pattern’s rich history, combined with Burberry’s commitment to innovation and quality, has solidified its place in the hearts of consumers. Whether it’s seen as a nostalgic nod to the past or a fashionable accessory for the present, the Burberry Check continues to be adored by people of all ages across the globe.

Plaid Pattern in Pop Culture

The plaid pattern, with its crisscrossing horizontal and vertical bands in multiple colors, has long been a staple in fashion. However, its influence extends far beyond the realm of clothing. From music to movies, television, and even digital media, plaid has made an indelible mark on popular culture.

Music and Plaid

In the world of music, plaid has often been used as a symbol of particular genres or movements. For instance, in the ’90s, it became synonymous with the grunge movement, with bands like Nirvana and Pearl Jam often donning plaid flannel shirts. It represented a rejection of the flashy aesthetic of the ’80s, aligning with grunge’s raw, stripped-down sound.

On the other side of the spectrum, pop stars like Britney Spears and Justin Timberlake have also embraced plaid, most memorably at the 2001 American Music Awards when they wore matching plaid outfits, cementing its place in pop culture history.

Plaid in Film and Television

Plaid has had a significant presence in film and television as well. In the classic film “The Sound of Music,” Julie Andrews wore a memorable plaid dress. More recently, in the Harry Potter series, the character Ron Weasley is often seen in his signature plaid shirt.

Television has also played a role in popularizing plaid. In the hit show “Mad Men,” set in the 1960s, plaid suits were a common sight, reflecting the fashion of the era. Similarly, in “Twin Peaks,” the character Bobby Briggs of​​ten wore a plaid shirt, becoming one of the show’s most recognizable looks.

Plaid in Digital Media

With the rise of digital media, plaid has found new ways to remain relevant. Social media influencers often incorporate plaid into their outfits, promoting the pattern to their millions of followers. In the world of video games, characters like Ellie from “The Last of Us” wear plaid, further integrating the pattern into pop culture.

Moreover, the use of plaid in memes and viral internet content has also increased its visibility. The “lumbersexual” trend, characterized by a love for plaid and all things rustic, is one example of how plaid has permeated digital culture.

Controversies Surrounding Burberry’s Iconic Plaid Pattern

Burberry’s iconic plaid pattern, known as the ‘Burberry Check,’ is undeniably one of the most recognizable designs in the fashion industry. However, its popularity has not come without controversy. From allegations of counterfeiting to issues of overexposure, the Burberry Check has faced several challenges throughout its history.

Counterfeit Allegations and Lawsuits

One of the most significant controversies surrounding the Burberry Check involves allegations of counterfeiting. Burberry has been involved in several lawsuits against companies accused of replicating its distinctive pattern. A notable example is a lawsuit against Target Corporation in 2018. Burberry alleged that Target had been selling products bearing unauthorized copies of the Burberry Check, thereby infringing on their trademark.

The counterfeit issue extends beyond just one company. Burberry has had to continually defend its trademark against numerous instances of counterfeiting, both domestically and internationally3. The company argues that these unauthorized replicas not only infringe on their intellectual property rights but also confuse consumers and dilute the brand’s exclusivity.

Overexposure and Brand Dilution

Another controversy related to the Burberry Check is the problem of overexposure. In the late 1990s and early 2000s, the check pattern became so popular that it faced market saturation. This led to a period where the pattern was associated with ‘chav culture’ in the UK, a term used to describe a certain stereotype of working-class youth4.

The overexposure threatened to dilute the brand’s image of luxury and exclusivity. Burberry responded by limiting the use of the check pattern in their products and focusing more on high-fashion collections4. These efforts were successful, and the brand was able to restore its image of luxury and exclusivity.

Despite these controversies, the Burberry Check remains one of the most iconic patterns in fashion history. The company’s proactive measures to protect its brand and respond to market changes demonstrate its commitment to preserving the integrity and value of its signature design.


 the fashion label known for its iconic plaid pattern is Burberry. This British luxury brand, founded in 1856 by Thomas Burberry, introduced the signature check design in the early 1920s, primarily as a lining for their trench coats. Over time, this beige, black, red, and white check pattern has become synonymous with the brand, representing its commitment to quality, craftsmanship, and timeless elegance. Despite challenges such as counterfeiting and overexposure, Burberry has successfully managed to maintain the pattern’s exclusivity and appeal, making it one of the most recognizable and enduring designs in the fashion industry.


Q1: Which fashion label is known for its iconic plaid pattern?

A: The British luxury brand, Burberry, is known for its iconic plaid pattern. This pattern, also known as the ‘Burberry Check,’ features a beige background with black, red, and white stripes.

Q2: When was the Burberry plaid pattern introduced?

A: The Burberry plaid pattern was introduced in the early 1920s. Initially, it was used as a lining for their trench coats, but it quickly became a signature design element across their product range.

Q3:Why is the Burberry plaid pattern so popular?

A: The Burberry plaid pattern is popular due to its timeless appeal and association with the brand’s commitment to quality and craftsmanship. It has been used extensively in various Burberry products, helping to establish it as a symbol of luxury and style.

Q4: Has Burberry faced any controversies related to its plaid pattern?

A: Yes, Burberry has faced several controversies related to its plaid pattern. These include allegations of counterfeiting, where other companies have been accused of replicating the pattern without authorization. Burberry has also dealt with issues of overexposure, which threatened to dilute the brand’s image of exclusivity.

Q5: How has Burberry protected its iconic plaid pattern?

A: Burberry has taken several measures to protect its iconic plaid pattern. These include pursuing legal action against companies accused of counterfeiting and limiting the use of the pattern in its products to prevent overexposure and maintain its exclusivity.

Q6: Can I find the Burberry plaid pattern on all Burberry products?

A: While the Burberry plaid pattern is a significant part of the brand’s identity, it is not found on all Burberry products. The company has diversified its designs over the years, and while the plaid pattern is still used, it is often balanced with other elements to maintain the brand’s high-fashion appeal.

Q7: Is the Burberry plaid pattern a type of tartan?

A: Yes, the Burberry plaid pattern is a type of tartan. Tartan is a pattern consisting of crisscrossed horizontal and vertical bands in multiple colors. Burberry’s version features a beige background with black, red, and white stripes.

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